Digital Products to Sell in India: An introduction

The digital products market in India is booming, thanks to the country’s increasing internet penetration, smartphone usage, and a growing young population eager for learning, entertainment, and convenience.

As the demand for digital content grows, so does the opportunity for entrepreneurs to tap into this rapidly expanding market. It doesn't matter if you're a seasoned entrepreneur or someone looking to start an online business, selling digital products can be an incredibly lucrative venture.

India's diverse population and wide range of interests mean there are many opportunities to offer digital products that cater to specific needs. If you're wondering which digital products to sell in India, this blog post will help you discover the seven best options.

1. Online Courses and Tutorials

Online education has become one of the most sought-after digital products in India, with millions of students and professionals looking to improve their skills. The government’s push toward digitization, the rise of e-learning platforms like Byju’s, and the demand for new skills in the workforce have made online courses a hot commodity.

From coding to graphic design, digital marketing, or even cooking or yoga, there’s a vast range of subjects people are eager to learn. You can create courses on platforms like Udemy, Teachable, or Skillshare, or sell them directly through your own website.

Why it works in India

• Increasing demand for skill development in both professional and personal sectors.
• A young and tech-savvy population that values online education.
• The ability to scale quickly with minimal overhead costs.

2. E-books and Guides

E-books are another category of digital products to sell in India, with more and more people opting for digital reading over physical books.

E-books offer a relatively low-cost way to share your knowledge or creativity with a vast audience. If you’re an expert in a particular field or have a passion for writing, you can publish e-books on platforms like Amazon Kindle Direct Publishing, Crelands, Google Play Books, or directly on your own website.

Why it works in India

• Affordable access to books through e-readers and mobile devices.
• A growing interest in self-improvement, personal development, and entrepreneurship.
• India’s large English-speaking population and increasing literacy rates make it a viable market.

3. Stock Photos and Graphics

With the increasing number of digital marketing campaigns and websites being built every day, there’s a huge demand for high-quality stock images and graphics.

If you’re a photographer or graphic designer, you can create and sell stock photos, illustrations, or design templates.

In addition, you can create custom graphics, such as social media templates or website design elements, that cater specifically to the Indian market, and sell these on Etsy, Crelands and other marketplaces.

Why it works in India

• The rise of small businesses and startups looking for affordable, professional-looking visuals for their branding.
• Growing demand for localized content that resonates with Indian audiences.
• You can create and sell assets with little to no overhead costs.

4. Mobile Apps and Software

India is the world’s second-largest smartphone market, with over 500 million smartphone users as of 2023. This presents a massive opportunity for developers to create mobile apps and related digital products to sell in India, that factors in and caters to the unique needs of Indian users.

There’s an increasing demand for mobile applications that help solve everyday problems. And over the years, the Country has begun embracing SaaS (Software-as-a-Service) solutions for businesses, making it an ideal market for digital products like software tools and apps.

Why it works in India

• A large, growing smartphone user base.
• Increasing reliance on mobile apps for education, entertainment, and utility.
• High demand for affordable, localized apps catering to Indian consumers.

5. Music, Podcasts, and Audio Content

India has a rich cultural history, and music is an integral part of everyday life. Selling digital music, podcasts, or other audio products can be a highly lucrative business if you tap into the diverse preferences of Indian consumers.

Besides the multiple opportunities to sell digital content, you can also create guided meditations or audio courses in languages that resonate with specific regional markets in India.

Why it works in India

• A vast population that consumes digital music and podcasts.
• A growing interest in regional and independent music.
• Increasing popularity of podcasts in English and regional languages.

6. Printables and Digital Templates

Printables and digital templates i.e. planners, budget trackers, art prints, and organizational templates have become highly popular because they offer an easy, cost-effective solution for people looking for personalized or ready-made products.

Platforms like Amazon India, Etsy, Crelands or your own website are great places to sell printables and templates. The Indian market is growing in its appreciation for such products, especially in areas like education, home management, and event planning.

Why it works in India

• Increased interest in organization, productivity, and planning.
• Low overhead costs, as printables can be delivered instantly through email or a download link.
• Printables cater to a wide variety of niches and can be marketed for various purposes like personal use, business, and gifting.

7. Subscription-based Content or Memberships

Subscription-based digital products have become one of the most popular business models across the world.

By offering exclusive content or a community to your customers, you can build a recurring revenue stream. India, with its growing middle class and tech-savvy youth, is an ideal market for subscription-based services.

Why it works in India

• Rising interest in continuous learning and premium content.
• A shift towards digital entertainment, including paid content subscriptions for movies, music, and news.
• Low entry barriers for launching a subscription-based product.

Examples of subscription-based content include:

• Membership sites offering exclusive content in fields like personal finance, digital marketing, or entrepreneurship.
• Subscription boxes for digital design templates, printables, or e-books.
• A paid newsletter or blog offering insider knowledge on topics like technology, fashion, or fitness.
• Exclusive video tutorials or webinar series on a niche subject.

Why Crelands?

Crelands is a no-cost listing platform that aggregates digital products for entrepreneurs, artisans, micro-influencers and niche experts looking to break into and consolidate their brand in the digital product space.

We provide one-on-one dedicated customer support, guidance and insights to help you attract your customers and build meaningful relationships with them.

Sign up now to list your products on Crelands.